About Legal CMO NOW
Legal CMO NOW was created to solve a common problem: law firms know they need serious marketing help, but they are not ready to hire a full-time marketing executive. Instead of forcing firms into agency retainers that lack leadership, Legal CMO NOW brings CMO-level strategy plus hands-on execution specifically to attorneys and law practices.
Our Mission
The mission of Legal CMO NOW is to help solo and small law firms build sustainable, predictable pipelines of quality cases. The focus is on practical, ethical marketing that improves visibility in search, clarifies messaging, and turns more website visitors and referrals into paying clients. Every recommendation is tied back to measurable goals like leads, consultations, and signed matters.
Why a Fractional CMO Model for Law Firms?
Most firms reach a point where DIY marketing and ad hoc vendors are no longer enough, but a full-time CMO is still out of reach. A fractional CMO model bridges that gap by providing:
Senior-level marketing leadership on a part-time, flexible basis.
Unified strategy across SEO, Google Ads, website, email, and social.
Guidance on budgets, priorities, and vendor selection so your firm does not waste money.
This approach gives law firm owners confidence that every marketing dollar has a clear purpose and a clear way to measure success.
Search Engine Optimization
Legal Marketing Expertise You Can Rely On
Legal CMO NOW focuses exclusively on attorney and law firm marketing, with experience across:
Family law, criminal defense, personal injury, estate planning, probate, and more.
Solo and small firms in both metro and rural markets, with a strong focus on Oklahoma.
Building marketing foundations SEO, Google Business Profiles, basic PPC, and websites before layering on more advanced tactics.
Search Engine Optimization
How We Work With Your Firm
Engagements are designed to meet your firm where it is today:
Strategy-First
Family law, criminal defense, personal injury, estate planning, probate, and more.
Collaborative
Solo and small firms in both metro and rural markets, with a strong focus on Oklahoma.
Transparent
Building marketing foundations SEO, Google Business Profiles, basic PPC, and websites before layering on more advanced tactics.
Legal CMO NOW can act as your firm’s outsourced marketing leader or as a partner alongside any existing vendors or in-house staff.
Amy London
Co‑Founder, Legal CMO NOW
As co-founder of Legal CMO NOW, a fractional CMO partner helping solo–midsize law firms turn brand clarity, SEO, and paid social into a qualified pipeline. For 12 years, legal marketing was my world— I lived it day and night, celebrating wins, learning from setbacks, and building repeatable systems that grow firms.
Before launching Legal CMO NOW, I worked alongside the founder of a boutique legal marketing firm in the DFW metroplex as a strategist and operator who translated vision into execution across web (WordPress), content, local search, and multi-channel campaigns. A former law-firm executive director, I bring board-level operations, vendor management, and change leadership to every engagement. My specialties include brand identity and management , local visibility, intake optimization, analytics/KPIs, and cross-functional project leadership that aligns attorneys and vendors around measurable results. I’m proud to have studied Business Administration at Oklahoma City University (magna cum laude) and currently based in Oklahoma City.
When we say strategic focus, strong growth - we mean it.
Call me at 572‑275‑0958 and if I’m in a meeting, I’ll text with an exact callback time.
Meet Legal
CMO NOW
Behind Legal CMO NOW is a deep understanding of both legal practice and modern digital marketing. The background includes years of experience helping attorneys improve their online presence, manage their reputation, and structure marketing programs that match real-world caseloads and budgets.
This blend of legal-industry familiarity and data-driven marketing helps ensure that strategies are realistic, ethical, and sustainable, not flash-in-the-pan campaigns.
